Email marketing is still the most effective digital marketing tool available to businesses.
Everyday people sign up to receive email updates from businesses they know and trust. It's because of this trust that email marketing can be highly effective - the people reading your emails are genuinely interested in your products.
This introduction to email newsletter marketing will help you get started with building a mailing list and creating emails that get results.
This course will focus on using the MailChimp platform, although the principles covered will apply to most email marketing systems.
You will learn:
- How to set up a MailChimp account
- How to create an marketing email
- Tips for getting people to sign up to your mailing list
This course is for you if:
- You have collected some customer emails but don't know what to do with them
- You have signed up to MailChimp but don't know what emails you should be sending
- You want to send emails to your customers but need help getting started